An online store can cost ₹40,000 or ₹4,00,000 — and both can be “right.” The difference is not the agency being greedy; it’s what the store actually has to do. Here is how to figure out where your project lands.
The three cost tiers
1. Template store (₹40,000 – ₹90,000). Built on Shopify or WooCommerce with a polished theme, your branding, product upload, payment and shipping setup. Fast to launch, perfect for a first store or up to a few hundred products.
2. Custom-designed store (₹1,00,000 – ₹2,50,000). A bespoke design built around your brand and buying journey, custom product pages, filters, and conversion tuning. This is where average order value and conversion rate start to climb.
3. Custom-built platform (₹3,00,000+). Headless or fully custom builds with complex catalogs, subscriptions, multi-vendor, ERP/inventory integrations or unusual checkout logic. This is software engineering, not theme setup.
What actually moves the price
- Number of products and variants — 20 products is easy; 5,000 with sizes and colours needs real data structure.
- Integrations — payment gateways are standard; ERP, GST invoicing, courier APIs and CRMs add work.
- Design depth — a theme tweak vs a custom design system.
- Content — who writes product descriptions and shoots photos? Good content sells; it also costs time.
Ongoing costs people forget
- Hosting / platform fees (Shopify plans, or your own hosting).
- Payment gateway transaction fees (~2% typical).
- Maintenance, security updates and occasional design refreshes.
How to spend smart
Start at the tier your catalog and traffic justify — not the fanciest one. A clean template store that converts beats a custom platform you outgrow slowly. You can always upgrade once revenue proves the demand.
At Vystra we help you pick the right tier honestly, then build a store engineered to maximise average order value. Tell us about your store and we’ll give you a fixed quote within 24 hours.