If you have ever asked three agencies for a website quote and received prices ranging from ₹5,000 to ₹5,00,000, you are not alone. Website pricing in India is confusing on purpose. This guide fixes that.
What actually drives website cost
The price of a website comes down to four things:
- Scope — how many pages, and how custom the design is.
- Functionality — a brochure site is cheap; a booking system, dashboard or payment flow is not.
- Design quality — templates are fast and cheap; bespoke design that converts takes real work.
- Who builds it — a freelancer, an agency, or a product studio.
Realistic 2026 price bands
- Landing page (1 page): ₹12,000 – ₹25,000. Perfect for validating an offer or running ads.
- Business website (4–8 pages): ₹30,000 – ₹80,000. Includes a design system, CMS and proper SEO.
- E-commerce store: ₹60,000 – ₹2,00,000+ depending on catalog size and integrations.
- Web app / SaaS MVP: ₹1,50,000+ and up. This is software, not a website.
Red flags that you are overpaying
- Monthly “rental” websites you never own.
- Vague quotes with no fixed deliverables or timeline.
- Being charged separately for basic SEO, mobile responsiveness or an SSL certificate — these should be standard in 2026.
What good pricing looks like
Fixed, itemised pricing. A firm timeline before work starts. Full ownership of your design, code and accounts when you pay. That is exactly how we price at Vystra — three clear tiers, no surprises.
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