Topic · 5 articles
Strategy
strategy
How Many Pages Should a Website Have?
There's no magic number — but there is a right answer for your business. Here's how to decide how many pages your website actually needs.
strategyWhat Is a CMS — and Does Your Business Need One?
A plain-English explanation of what a CMS (content management system) is, the pros and cons, and how to decide whether your business actually needs one.
strategyWhat Is a Landing Page — and Does Your Business Need One?
A landing page and a website aren't the same thing. Here's what a landing page is, when it out-performs a full website, and how to know which you need.
strategyDo I Need a Website If I Already Have Instagram?
Instagram is rented land — a website is property you own. Here's when a small business genuinely needs a website alongside social media, and when it can wait.
strategyWebsite vs Web App: Which Does Your Business Actually Need?
A website and a web app solve different problems. Here's how to tell which one your business needs — and how to avoid paying for the wrong thing.