Schema markup is extra code that tells search engines what your content means — not just what it says. It’s invisible to visitors, but it helps Google display your site better in search results.
What it does
Plain text tells Google “here are some words.” Schema says “this is a business, with this address, these reviews, this price, and these FAQs.” That understanding can unlock richer search listings.
The payoff: rich results
With schema, your listing can show:
- ⭐ Star ratings from reviews.
- FAQ dropdowns right in the results.
- Business info — hours, location, phone.
- Prices and availability.
These make your listing bigger and more clickable than plain blue links.
Common types for small businesses
- LocalBusiness — name, address, hours.
- Product — price and availability.
- Review / AggregateRating — star ratings.
- FAQPage — questions and answers.
- Article — for blog posts.
Does it directly boost rankings?
Not directly — but the richer, more eye-catching listings earn more clicks, and it helps AI search tools understand and cite your business. Both matter more every year.
The takeaway
Schema markup is how you help Google (and AI search) truly understand your business. At Vystra we build the right schema into every site, so your listings stand out and get understood — not just found.