You can’t improve what you can’t measure. Google Analytics (free) shows how people find and use your site. Here’s what it does and whether it’s worth setting up.
What it tracks
- How many visitors you get.
- Where they come from — Google, social, direct, ads.
- What they do — pages viewed, time on site, where they leave.
- What converts — which sources lead to enquiries or sales.
Why it’s useful
It answers the questions that guide decisions: Is my SEO working? Which page loses people? Are ads paying off? Without data, you’re guessing.
The numbers that actually matter
Ignore vanity metrics. Focus on:
- Traffic sources — where results come from.
- Top pages — what’s working.
- Conversions — enquiries, calls, sales.
- Drop-off points — where visitors leave.
Do you need it?
- Yes, if you want to grow deliberately and spend on marketing wisely.
- It’s free and low-effort to add.
- Pair it with Google Search Console to see what you rank for.
A note on privacy
Be transparent — mention analytics in your privacy policy, as expected under data norms.
The takeaway
Analytics turns “I think it’s working” into “I know what’s working.” At Vystra we set up analytics and Search Console as part of the build, so you can see results from day one.