The single biggest cause of expensive, delayed website projects is a vague brief. Twenty minutes writing a good one saves weeks of back-and-forth. Here’s the structure.
1. Your business in one line
What you do, for whom. This anchors every decision.
2. The goal of the site
Be specific: get enquiries, sell products, book appointments, look credible. One primary goal beats five vague ones.
3. Your audience
Who visits, and what they need from you. A B2B buyer and a walk-in customer need different sites.
4. Pages you need
List them: Home, About, Services, Contact, Blog… If you’re unsure, list the questions customers ask — each cluster often becomes a page.
5. Examples you like
Two or three sites you admire, and why — layout, tone, simplicity. This communicates taste faster than paragraphs.
6. Content status
Do you have text, logo, photos? Content delays cause most project slippage.
7. Practical details
- Budget range — so proposals fit reality.
- Deadline — and what’s driving it.
- Who decides — one decision-maker keeps things moving.
Why it pays off
A tight brief means accurate quotes, fewer revisions and a site that does its job. At Vystra we start every project with exactly this — so we build the right thing once. Send us your brief and we’ll take it from there.